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Creating an electric atmosphere for sporting championships

Yonex World Badminton Championships

We pride ourselves on being at the cutting edge of broadcast and sports presentation lighting, delivering innovative and bespoke solutions for events of any scale. From national competitions to global stages like the Olympic Games, we understand that no two sporting events are the same. A one-size-fits-all approach simply doesn’t work, which is why we tailor every aspect of our designs to meet the unique needs of each project.

The Brief

The event required a comprehensive lighting overlay capable of achieving multiple goals simultaneously. It needed to provide clarity for live broadcasts, create a vibrant atmosphere for spectators in the arena, and ensure that the lighting did not distract athletes during competition. Additionally, the sport presentation lighting had to reflect Yonex’s bold new branding and amplify the energy of the event, creating a memorable experience for both in-person attendees and viewers watching remotely.

Our Approach

Understanding that sports lighting is about more than just illumination, we designed a bespoke solution that addressed every element of the brief. Low-energy, high-output lighting was implemented to provide spectators and broadcasters with a bright, clear view of the action without overwhelming the athletes. By using directional lighting techniques, we ensured that the court was well-lit while minimising glare and distractions for competitors, enabling them to perform at their best.

To elevate the event’s atmosphere, we incorporated sport presentation lighting, including moving LED heads and carefully programmed effects that brought the energy of the competition to life. Between games, these lighting elements created excitement and anticipation, enhancing the experience for everyone involved. Our collaboration with Yonex allowed us to seamlessly integrate these creative elements while staying true to the event’s functional requirements and the brand’s updated visual identity.

The Results

The Yonex World Badminton Championships were a spectacular success, with the lighting playing a central role. The bespoke solutions we designed ensured that athletes could compete under ideal conditions, free from distractions or discomfort, while delivering a visually stunning broadcast experience.

This project demonstrated our ability to deliver tailored lighting solutions on any scale, from localised sporting events to the grandeur of the global Olympic stage.

Are you after a similar solution?

We understand that a one-size-fits-all approach doesn’t work for sporting events. That’s why we take pride in crafting tailored solutions designed specifically for your event’s unique needs.